Катя Матвеева

Katya Matveeva is the absolute queen of clay and the genius behind the iconic Moscow-based brand VAZANEVAZA. She completely abandoned her dry corporate life as a sales analyst to sculpt raw masterpieces from scratch—literally starting with crude plates in her home kitchen before upgrading to a full-on dream workshop. Her brand name is the ultimate descriptor: Vaza means "vase," and Nevaza means "not a vase," which covers her flawless range of functional tableware, statement lighting, and gorgeous porcelain jewelry.

The Aesthetic & Creative Philosophy

Katya has built a massive, fiercely loyal international following on her official Instagram, @vaza_nevaza. Her work is defined by pure, unfiltered individuality:

• Zero Pottery Wheel Drama: She openly admits she doesn't even know how to use a pottery wheel. Every single piece is hand-sculpted from raw clay and endures up to three separate kiln firings over a six-day processing marathon.

• Living Character Designs: Katya’s true passion is bringing clay to life by sculpting human narratives. She bridges the gap between sophisticated art and a childlike imagination, drawing direct inspiration from street gossip, wild hairstyles, and cool tattoos.

• Real-Gold Realness: Her signature finish relies on rich, dense underglazes, blindingly bright color palettes, and accents meticulously hand-painted with genuine liquid gold.

Signature "Vaza" & "Nevaza" Lineups

• The "Frida" Collection: A series of portrait-centric pieces heavily inspired by Frida Kahlo, featuring teacups, massive mugs, and vases adorned with sculpted white clover, wild strawberries, and lush botanical details.

• The "Khranitelnitsa" (Trinket Keepers): Highly voluptuous, unbothered female figurines serving body positivity in tiger-print swimwear, lobster pajamas, or cherry dresses. They are specifically designed for you to drape your finest jewelry over.

• The Tattooed Strongmen: Column vases shaped like mighty circus performers, snake charmers, and powerful men covered in dense, multi-colored tattoo illustrations.

• Luxury Candle Vessels: Sculpted faces that act as homes for premium scented wax lines (featuring iconic character names like Roxy, Lumi, and Luna).